Welcome to (SUBTRACT), where fashion meets conscience, and style intertwines with sustainability. Born out of a desire to redefine the fashion narrative, we embarked on a journey in December 2022 to offer more than just garments; we aimed to provide a lifestyle that values quality, timelessness, and responsible consumption.
In a world obsessed with fleeting trends and disposable fashion, we paused to ponder: when does the pursuit of self-love through shopping become self-harm? Growing up amidst the whirlwind of fast fashion, we witnessed firsthand its toll on our wallets, our planet, and our well-being. We found ourselves drowning in a sea of cheap, low-quality garments, perpetually chasing the next big thing, only to be left feeling unsatisfied and guilty.
With a background deeply rooted in the garment industry, spanning three decades of family heritage, we intimately understood the craftsmanship and dedication that goes into creating premium clothing. Yet, the relentless pace of fast fashion threatened to undermine these principles, pushing factories and workers to the brink in a race to meet insatiable demand.
Determined to disrupt this cycle, we envisioned a brand that stood for more than fleeting trends and empty promises. (SUBTRACT) was born out of a commitment to redefine the fashion landscape—one garment at a time. We rejected the notion that quality must be sacrificed for affordability, and trends for timelessness. Our ethos is simple: good clothing transcends trends; it's built to last and brings joy with every wear.
Join Us in Redefining Fashion
So why (SUBTRACT)? Because we believe in doing more with less. Less waste, less harm, less guilt. We invite you to embrace a new way of dressing—one that celebrates quality, sustainability, and above all, individuality. Let go of the noise of fast fashion and join us in creating a wardrobe that reflects your values and your style.
Try (SUBTRACT) today, and discover the joy of buying less but buying good. Together, let's redefine fashion for a brighter, more sustainable future.