At (SUBTRACT), we make comfort-first wardrobe staples for men who want more ease in their everyday.
Founded in the year 2022, SUBTRACT was born out of a desire to create clothes that feel as good as they look. Timeless essentials made to move, breathe, and last.
We believe that comfort is not a luxury, but it's a necessity. And it shouldn't come at the cost of style, quality, or conscience.
Our Journey
Growing up surrounded by fast fashion, we saw its impact firsthand - overflowing closets, garments that barely lasted a season, and the endless chase for what’s ‘new’. It wasn’t just wasteful, it was exhausting.
Coming from three decades of garment industry experience, we knew what went into crafting truly premium clothing. But we also saw how speed-driven trends were compromising that craft - pushing factories, workers, and quality to the edge.
That’s when we hit pause and chose to do things differently.
Our Vision
We set out to build a brand that values what really matters - comfort, longevity, and purpose.
(SUBTRACT) is a response to a cluttered, trend-heavy fashion world. We focus on fewer, better pieces: trousers, shirts, and everyday staples that are timeless in design and effortless in wear.
Our vision is simple: to be the most comfortable wardrobe brand for men in India.
Clothes that work hard, feel better, and stay relevant season after season.
What Sets Us Apart
Every piece at (SUBTRACT) is made with one goal in mind - all-day comfort.
From 4-way stretch flex waist trousers to breathable 2-way stretch shirts, our fits are engineered to move with you, whether you’re at work, on the move, or off-duty.
We don’t follow trends. We design for real life. Our garments are versatile, minimal, and built to last using premium materials like organic cotton, Tencel, and recycled blends.
Comfort is not an afterthought. It’s where we start.
Our Commitment to Sustainability
While comfort is at our core, sustainability remains part of our process.
We use eco-conscious fabrics, produce in limited batches to reduce waste, and package responsibly, so our clothes leave a lighter impact.
We believe the most sustainable choice is making clothes that don’t need constant replacing. That’s why we design wardrobe staples that last longer in style and quality.
Join Us in Redefining Fashion
(SUBTRACT) isn’t about buying more. It’s about buying better.
Less waste, less impulse, less discomfort. More comfort, more intention, more meaning.
We invite you to rethink how clothes should feel and to build a wardrobe that actually works for you.
Try (SUBTRACT) and experience the difference comfort makes.
